When it comes to writing content for law firms, it pays to use a specialist legal copywriter rather than a generic writer or automated AI tool.
Here are 4 quick reasons why:
Legal Knowledge
- A specialist legal copywriter knows the law: Content written by a specialist legal copywriter is informed by their pre-existing and ongoing working knowledge of the law and the legal profession. A specialist legal copywriter with a practicing solicitor background has a better understanding of legal services. Generic writers may not be able to accurately interpret and explain the nuances of a legal case or document, whereas a legal copywriter can help to simplify and clarify the material for readers.
Understands Complexities
- A specialist legal copywriter understands the complexities: Legal documents and cases are often complex, and a generic writer may not understand the complexities that come with the job. A specialist legal copywriter, on the other hand, has the experience to interpret complex documents and provide clear, concise explanations to your audience. Drawing on experience of a former practicing solicitor who has countless times explained the law to clients in layman’s terms is the ideal writer for your website and social media copy.
Understands Legal Language
- A specialist legal copywriter knows the language: Writing legal content requires an understanding of the language used in the law. A specialist legal copywriter can use the right terminology, as well as explain it in an accessible way. Automated AI tools, on the other hand, can often produce content that is difficult to interpret that can end up confusing your reader.
Understands Your Audience
- A specialist legal copywriter understands the audience: A specialist legal copywriter can create content that is tailored to your target client audience for the variety of services your law firm offers. Generic writers may not be familiar with your clientele or the language and style that is appropriate for conveying legal authority, whereas a legal copywriter can use the right tone and language to get the message across.
If your law firm’s content is not living up to its potential, then it may be time to invest in the services of a legal copywriter like WritsWell.
A legal copywriter is an expert in crafting persuasive, trustworthy, and engaging content specifically for the legal industry who knows your ideal client. Furthermore, a former practicing solicitor has a better understanding of the Solicitor’s Regulatory Authority requirements of professional standards to which law firms must comply than a generic copywriter who is not familiar of such regulations. By working with a legal copywriter, you can ensure that your content is up-to-date and relevant and can help to effectively promote your law firm’s services.
Advertising Costs v Copywriting Costs
The cost of paid advertising for social media is ever increasing despite the amount of competition and there is no sign of this trend reversing. Whilst law firm marketing budgets get squeezed by such increasing costs, marketing managers need to look at better cost-effective ways of marketing to encourage organic traffic growth to their websites.
WritsWell endeavours to stay abreast to changing trends in marketing specifically for the legal industry. At the time of writing this blog, without paying extortionate advertising costs, the best organic traffic growth to be obtained via search engines such as Google or Bing is to provide blog posts of 1,200 words at least twice a week. The blogs must be of decent quality content and not mass-produced AI speal. The blogs should have keywords throughout to maximise finding, and supported by internal backlinks to your existing website content along with quality external links were relevant to your blog subject and business services. This is commonly known as search engine optimization. The blogs need to be informative for the search engine to rank you higher as an expert in the services you provide. The blogs need to be engaging to your potential client reading it to build trust within them to consider your legal services above a competitor when needing help with a legal problem.
With the right legal copywriter, you can take your law firm’s content to the next level. Here are some of the benefits of investing in WritsWell:
Expertise
- As a solicitor turned legal copywriter trading as WritsWell, I have the experience and knowledge to craft content that resonates with your audience. I understand the standards expected of the legal profession and know how to communicate in a way that is both professionally compliant and compelling to your ideal client. WritsWell can help you create content that is both informative and persuasive.
Up to Date Knowledge
- As the legal profession is constantly evolving, it’s important to stay up to date with the latest trends and changes. As a solicitor, I continue to keep informed of legal developments and as a legal copywriter, I can provide you with the information you need to ensure your content is accurate and up to date.
Targeted Content
- WritsWell can help you create content with your branding voice that is tailored to your unique audience – from potential clients to referral sources and third-party partnerships. WritsWell can ensure your content for your firm’s services is both engaging and relevant to your target market.
Increased Visibility
- With my help, you can create content that stands out from the competition. I can help you optimize your website, blog, and social media pages to increase your firm’s visibility online. This can help to boost your presence in the legal marketplace and attract more clients.
Budget Friendly
A specialist legal copywriter also brings with them another important benefit, which is cost-effectiveness. Because they are specialized in the legal profession, they can save you time and money by quickly creating quality content that is tailored to your law firm’s specific needs. This will help to ensure that your content is always accurate, up-to-date, and relevant to your audience.
By investing in a legal copywriter, you can also benefit from increased visibility. Working with an expert can help to increase your law firm’s presence in search engine rankings, as well as help to increase the chances of your content being shared on social media. This will help to boost your law firm’s reputation, as well as help to make your content more visible to potential clients.
At the end of the day, using a specialist legal copywriter is the best way to ensure that your content is of high quality, accurate, relevant, and compliant. With their knowledge of the law, understanding of the language, and awareness of the audience, a legal copywriter can create content that is both informative and engaging.
Worthwhile Investment
Overall, working with a legal copywriter can be an invaluable investment for your law firm’s content. By leveraging their expertise and up-to-date knowledge, you can ensure that your content is professional, effective, and engaging. This will help to promote your law firm’s services, boost your presence online, and ensure that your content is seen by potential clients.
Investing in a legal copywriter is an investment worth making.
WritsWell can help you create content that is both compliant and compelling, ensuring that your law firm stands out from the competition and attracts the right clients. With my help, you can improve the quality of your content and increase your visibility online. Let’s work together and take your law firm’s content to the next level. Make an enquiry.
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